Selling to Small and Mid size Business in Today's Market

According to MarketWatch "The labor market faces persistent weakness in 2009, with more than 1 million jobs cuts expected due to weak spending among consumers and businesses". Many of these displaced workers will be joining the existing 26 million small businesses in the U.S.

With the shortage of positions, many of these newly displaced workers will be forced to 'buy' jobs by either purchasing existing or opening new small businesses.

Resellers with the ability to align a business value with the technology and services offerings should see great opportunities.

Here are four short steps resellers can take now to help build a stronger alignment with this ever change and growing fragmented market.